Top 5 Photo and Video Apps in Kenya for Q1 2024

In the first quarter of 2024, the top Photo and Video applications in Kenya showed notable performance metrics across downloads, revenue, and active users. Here’s a detailed look at the trends observed for YouTube: Watch, Listen, Stream, Instagram, Snapchat, CapCut - Video Editor, and Google Photos: Backup & Edit.

YouTube: Watch, Listen, Stream from Google experienced a steady increase in weekly revenue, peaking at approximately $3K in the middle of March. Weekly downloads fluctuated, with a notable peak of around 18K in the last week of March. Active users remained consistently high, hovering around the 1M mark throughout the quarter.

Instagram saw a consistent rise in weekly downloads, culminating in nearly 150K by the end of March. Revenue trends were stable, with weekly earnings reaching up to $1.8K. Active users also showed a positive trend, growing from 3.3M at the beginning of January to over 3.5M by the end of March.

Snapchat maintained a consistent revenue stream, generally around the $600 mark weekly. Downloads saw a significant increase, especially in March, where they peaked at over 74K. Active users also grew, reaching over 2.1M by the end of the quarter.

CapCut - Video Editor showed remarkable growth in downloads, starting from 27K in early January and reaching up to 56K by mid-March. Revenue saw a gradual increase, peaking at around $300 in the last week of March. Active users also trended positively, growing from 518K to over 600K during the quarter.

Google Photos: Backup & Edit recorded stable download numbers, with a peak of around 13K in several weeks of the quarter. Weekly revenue remained fairly consistent, averaging around $1.5K. Active users were consistently high, staying around the 5.6M mark throughout the quarter.

These insights are sourced from Sensor Tower, where more detailed analytics and trends can be explored.